07/11/2025
The numbers for 2025 ARRL Field Day[1] continue to grow. As of today, July 10,
3227 entries have been received and each day the list gets bigger, according to
ARRL Contest Program Manager Paul Bourque, N1SFE. "Get those entries in!" he
encouraged. The deadline is July 29.
It was a big year for ARRL Field Day on social media. 260 public posts across
several platforms used the hashtag #ARRLFD. That doesn't even cover posts in
groups or on private pages. The public posts alone reached 3.5 million viewers.
There was also significant growth in news media coverage of 2025 ARRL Field
Day. Using ARRL's media monitoring suite, staff was able to track that amateur
radio public information volunteers generated $37.5M in ad value equivalence
(AVE) year-to-date around ARRL Field Day alone. That's a metric that tracks the
amount of money that would have to be spent to buy advertisements that get the
same number of viewers that news stories or "earned media" did.
That's up from $18M in 2023 and $20M in 2024. There were 1,810 media mentions
of ARRL Field Day year-to-date, a 70% increase from 2024.
"We're hearing from clubs that were featured in coverage that people have been
calling and wanting to get into amateur radio," said ARRL Public Relations and
Outreach Manager Sierra Harrop, W5DX. "It shows that the outreach value of ARRL
Field Day is significant."
[1] https://arrl.informz.net/z/cjUucD9taT0zMzgxODA0JnA9MSZ1PTUyNTgxODI4NCZsaT0zO
DgwNjY2MQ/index.html
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